„DIANA” LTD.  is the biggest import company in Bulgaria  for passenger car tires, light truck, heavy truck, van, agro, motorcycle, special and SUV tires of the brands as follows: MICHELIN, BRIDGESTONE, CONTINENTAL, PIRELLI, GOODYEAR, DUNLOP, VREDESTEIN, UNIROYAL, FIRESTONE, GISLAVED, FULDA, GENERAL, BF GOODRICH, COOPER, BARUM, KLEBER, DAYTON, KORMORAN, DEBICA, SAVA, MITAS, NEXEN, TRELLEBORG,  KAMA, TRIANGLE, TAURUS, RIKEN, KUMHO, LING LONG, CULTOR, VOYAGER, AUSTONE, GRIPMAX, ATG, WESTLAKE, GOODRIDE, GALAXY and APOLLO.

 Since July 2006 we are producing retreated tires using technology by Kraiburg and and Bandag.
 The company was founded in September 1991. From the very beginning we aim to deliver safety on the road to every customer who chooses us. Nowadays, we have about 300 qualified employees who would love to help you choose the most appropriate tire for your vehicle.

“Diana” Ltd manages 11 modern tire centers on the territory of Bulgaria. Five of them are in Sofia, and the other 6 are situated in major cities in Bulgaria like: Plovdiv, Burgas, Varna, Pleven, Ruse, Stara Zagora.  The total area of the centers is 90 000 square meters.

  In our eleven centers you can find more that 10 000 different tire dimensions. We have on stock about 30 000 pcs. heavy truck tires, 300 000pcs. passenger car tires, 3 000pcs. forklift tires, 5 500pcs. SUV tires, 7 000pcs. van tires, 1000pcs. industrial tires, 20 000pcs. inner tubes, 10 000pcs flaps and 5 000 motorcycle and carting tires.

Thirty years ago we announced the ambitious project of Diana Ltd for radically new vision of the connection between man and road – the automobile tire. We are following the idea to transform the boring task of changing tires into conscious need combined with the pleasure of security of modern and correct service and professional advice.
  • Type of exhibits Tyres
  • Represented brands

    Michelin, Bridgestone,Firestone,Kleber,Mitas,Cultor, Trelleborg, Alliance, Taurus, Кама